Requirement: An independent sail-boat construction business was making superior quality boats incorporating fine materials with traditional sleek lines but sales were poor.
An effective product marketing booklet was required to support direct retail selling methods. All employees were craftsman with no dedicated sales staff.
Solution: To catch the attention of interested buyers, the booklet was constructed by incorporating apt marketing messages backed by technicalities on each of the products.
Numerous hand drawings of sail-boats and sailing-canoes were also placed among the written copy together with tables of technical information about each of the sailing craft.
Benefit: Basic product information about each boat is now consolidated in one point of reference helping both customers and business employees alike.
Sensible Publications licensed the sail-boat business to use some of the drawings within their advertisements placed in well known UK monthly yachting magazines.
